Location is a basic principle of every business such as Banking, Insurance, Hotels & Restaurants, Retail, Utility, Real-estate, Manufacturing etc. Being one of the most important strategies it still remains most under-utilized decision making factor. Location intelligence can help businesses uncover new business opportunities & new customer segments, determine to draw better insight and help you focus on location which is a crucial factor in business decision making.
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At this point a question may rise in your mind that what is this Location intelligence. Location intelligence is an important tool used in modern business to make strategic decision. Location intelligence refers to a business intelligence tool that relates geographic contexts to business data. Similar to business intelligence, location intelligence software is designed to turn location data into insight for a host of business purposes. This tools draw from a variety of data sources, such as geographic information systems (GIS), demographic information, aerial maps etc. Owners own website database can also be used to as data source of location intelligence.