Location Based Marketing
As a marketing executive you can infer what type of demographics will watch a certain TV show, read a publication, listen to a radio show, and browse through internet. But you can’t be sure that those specific customers in a particular target market will be present when your message is delivered. On the other hand, you can mail a coupon to your prospect customer, but you cannot be sure they will have it in their pockets when they are close to your POS. You may promote your brand through many marketing channels. When the customer is nearby your business boosts the probability of more sales. This 21st century is all about a mobile lifestyle in which immediate contacts of all kinds are important. Place and time matter here. So for effective marketing you need to go for location based marketing.
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Location based marketing is a marketing method that changes depending on where potential clients are located. Location based Marketing is a new form of advertising that integrates mobile marketing with location based services. Here technology is used to pinpoint consumers’ location and provide location-specific marketing on POS. Instead of treating customers as a solid entity, location based marketing adapts to the specific social, cultural, personal traits of customers by making assumptions about their habits and preferences based on their location at a particular moment. Moreover, technological advances have allowed companies to know much more about their clients’ locations so they can target these clients individually.