Location analysis is an important decision now-a-days and without location analytics it was difficult to take decision based on location. The physical location of business activities is an important part in the supply chain strategy of any organization. Poor location is among the chief causes of all business failures. Simply just finding the cheapest site is typical a recipe for disaster.
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Location analysis is needed for both local and foreign operations. Businessmen often make a common mistake which is not to go for location analysis for local firms. Local firms need location analysis to get better insight of their target customers, factory relocation, effective marketing, and competitor position in the market.